Turner’s global marketing campaign, “We Make Fans,” kicked off in March 2018. The objective of turnerwemakefans.com is to supply resources for each brand within Turner, including new show information, latest trailers and an outlet for sales/press inquiries. It is also used communicate news surrounding 2018 Turner events.

Heed Magazine is a pop-culture driven media outlet with content geared specifically for a multi-ethnic demographic. They distribute content across all platforms -- web, mobile, print and live events -- to ensure their audience not only gets the information they want, but consumes it in the way they want.

Their audience includes readers within the 18 to 35 range. Readers engage with Heed for its distinctive voice and adherence to a morally mindful consumer-base.

The release of Just Dance 2015 marks the latest installment in Ubisoft's genre-defining dance game series. With a generational console transition underway and the risk of losing relevance in a rapidly shifting market, Just Dance needed to broaden its appeal beyond that of being the quintessential party game and successfully position itself as a full-fledged pop-culture lifestyle brand.

This campaign aimed to highlight a creative approach and strategic thinking as it applies to developing a digital marketing program to support JD2015 through launch and holiday shopping season.

DANCR--Your Digital Happy Hour

DANCR is a digital hub for a wacky smorgasbord of snackable digital experiences and content that celebrates spontaneity, rhythm, movement and fun. The pages transition to simple screens highlighting a DANCR original game series. User can click "next" or use the menu to move from 1 micro-experience to another. Different pieces of content are served up every time you click the next arrow, beginning a random pathway through various mini-games, GIFs and funny videos. 

KEURIG: BATTLE OF THE BREWS

Keurig’s Battle of the Brews was a social/digital campaign and sweepstakes to find America’s favorite Keurig Brewed® beverage through a bracketed tournament held at the same time as the NCAA’s March Madness college basketball tournament,capitalizing on the buzz that the month-long tournament generates.

Users were drawn to the dynamic keurigbattleofthebrews.com microsite through promotion on social media, keurig.com e-mail, and partner promotions. Users were invited to vote on their favorite flavor through a gamified and animated “match up” screen on the microsite, clicking their favorite K-Cup pod in a series of match-ups to cast their vote. Every week, the winning K-Cup pods were selected and the brackets adjusted.

The campaign was revived with a clean-sheet redesign of the web experience, user flow, and promotional tactics, resulting in a 283% increase in unique participants and a 353% increase in sweepstake entries. Additionally, our return rate was extremely high for a branded online activation: nearly half of all visitors returned to the site during the campaign’s run.

The Hotwives of Orlando is Hulu's parody of The Real Housewives reality television show. The campaign consisted of "The H Spot," a micro-site providing original comedic content, and a Twitter (@hotwivesshow) based on all six main characters of the sitcom.  

In one month, @hotwivesshow's graphics and tweets raised its audience from 23 followers to over 3,000. The Twitter account was mostly used to redirect the audience to the blog.