The Cannes Lions International Festival of Creativity (often called the world's biggest ad festival) is a global event for those working in the creative communications, advertising and related fields. The seven-day festival, incorporating the awarding of the Lions awards, is held yearly at in Cannes, France.
The Havas Social Newsroom wanted to make connection easy by using the same kind of creativity the festival celebrates, and posting the relevant, interesting content at the right time. Within one week, the team reached 24 million impressions (compared to 13 million the previous year).
RESULTS
CONTENT SERIES
INDUSTRY MEMES
Add industry jargon to already popular and culturally relevant memes
When #CannesLions friends want to 'connect' on @Linkedin.
17 Retweets / 17 Favorites
No choice but to gram on your own handset. #CannesProblems
13 Retweets / 11 Likes
It's okay. You're at #CannesLions, right? #HavasCafe
19 Retweets / 17 Favorites
@HavasGroup: When #CannesLions gets scary. #HavasCafe
36 Retweets / 22 Favorites
Over & Out. #CannesLions #HavasCafe
33 Retweets / 20 Favorites
Just Sayin. #CannesLions #HavasCafe
18 Retweets / 18 Favorites
CANNES BINGO
A series of Bingo cards featuring idiosyncratic details that attendees will recognize while traveling to and staying in Cannes
KNOWLEDGE BOMBS
This series highlighted the biggest takeaways from select speeches each day providing important nuggets of information for attendees.
.GIF'TING THE WINNERS
Congratulating the Havas network winners through funny, celebratory .gifs
CELEBRITY BUSINESS CARDS
Industry-like business cards for celebrity speakers relating to what they're known for.
