WATCH DOGS

Included in Ubisoft E3 War Room Campaign.

Strategy: Leverage post launch buzz; continue momentum through the summer.

Tone: Factual and direct, all-knowing, ominous, and intelligently playful when appropriate. Themes include hacking and surveillance, next-fen that’s available now.

Watch Dogs is an open world action-adventure released May 2014. The game is played from a third-person perspective and its world is navigated on-foot or by vehicle. Players control Aiden Pearce, a highly skilled hacker who can hack into the "ctOS", which manages the hyper-connected city. Players can choose to play as criminals or vigilantes.